Why We Started Unstoppable Emma
The Beginning
Emma’s journey began in December 2021, when she was born at just 26 weeks alongside her twin sister, Hailey. After four months in the NICU, Emma came home — but her challenges didn’t end there. At 18 months, we received the diagnosis: Cerebral Palsy, Dystonia, and Athetosis.
The words were hard to hear, but Emma had already proven she was a fighter. Every milestone — from rolling over to her infectious laugh — has shown us that her story is not defined by limits, but by resilience and joy.
The Gap We Saw
As parents, we searched for books and media that reflected kids like Emma. But what we found was discouraging: children with disabilities were almost never portrayed as the heroes of the story.
That’s when we realized — if we wanted Emma, and kids like her, to see themselves as unstoppable, we’d have to create that world ourselves.
The Mission
Celebrate representation
so every child sees themselves as extraordinary.
Spread joy and empowerment
through stories, resources, and community.
Support Emma’s therapies
by turning every purchase into progress for her future.
Our vision is simple: a world where kids with disabilities are not side characters, but heroes.
Meet the Family
We’re Philip and Angela Rodger — proud parents of Emma. Alongside our youngest daughter Adeline, our dogs, cats, and a village of supporters, we’re building Unstoppable Emma not just for her, but for every family that longs for representation, belonging, and hope.
Because when you meet Emma, you’ll understand: her joy is contagious, her laughter unstoppable, and her story one worth sharing with the world.
Join us in changing the narrative. Whether you shop, share, or simply follow along — you’re part of something bigger.